Designer by day, UX philosopher by night. I’m Jitendra Kumar, here to make the digital world a little more user-friendly, one case study at a time. Big Apple fan—yes, the tech giant kind, not the fruit (though I’m pretty sure Steve Jobs would have loved a juicy metaphor now and then). Currently on a mission to give iOS a UX makeover they didn’t know they needed.

I believe in the power of great design and that UX should make you feel like the hero of your own story, not the NPC. I’ve got a knack for uncovering design flaws and a passion for storytelling—because who doesn’t love a little drama in their interface?

When I’m not reimagining your favourite tech, you’ll find me learning languages or binge-watching Emily in Paris (yes, I’m questioning my life choices too) while diving into Apple’s Human Interface Guidelines like it’s the latest thriller.